Heritage Volkswagen and Subaru

When it comes to being tech savvy, Volkswagen just lapped their competitors with the release of an all-new form of advertising that combines print and online media. VW has written a new iPhone app that shows prospective customers how Volkswagen vehicles' advanced technologies work in real-world driving conditions.

Prospective buyers need only hold their iPhone above a Volkswagen print ad that has a road integrated into the design to use the app. By using the phone to trace the path of the road, the app shows how drivers benefit from the car's many safety features, on the open road…