Heritage Volkswagen and Subaru

Subaru has reported a "500% increase in planned social and viral engagement" the week after the Superbowl. How did they achieve this? By combining social networking, quality vehicles like the Subaru Impreza, and some Super Bowl advertisements.

Subaru and Animal Planet's "Puppy Bowl VII" joined forces, asking owners across the country to walk their dogs on game day. Supporters pledged on Subaru.com and the auto maker's Facebook page.

More than 116,000…

A long-awaited entry-level sports car is coming one step closer to being a production ready vehicle. The combined Subaru and Toyota FT-86 II Concept was unveiled at the Geneva Motor Show. Announced as a pre-production concept, the FT-86 II follows 2009's FT-86 Concept. It is a preview of what's to come in Subaru's return to a real-wheel-drive sports coupe platform.

Measuring 4235mm long, the FT-86 II is considerably shorter than previous Subaru-Toyota coupes, but features a long 2570mm wheelbase - 20mm longer than the Supra's wheelbase. Compared to the original FT-86 concept, the second-generation model is larger…